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BUMBLE AND BUMBLE

Estee Lauder owned Bumble and Bumble has grown quite a bit in the past few years, which isn't too surprising given the infusion of capital that comes from being owned by one of the largest cosmetics conglomerates in the world. Bumble and bumble was founded in 1979 by hair designer Michael Gordon, and his New York City salon still stands today as a Mecca for the urban fashion and social elite. The ever-expanding Bumble and bumble product lines said to be the brainchild of brilliant hairdressers and session stylists, many of whom have worked on photo shoots for high-profile magazines such as Vogue. This line's pedigree is impressive, but do keep in mind that hairstylists, even brilliant ones, are not skilled in the art of hair-care formulations. It takes much more than good products to create the often fantasy-driven images you see in these magazines, and when the cameras are clicking you can be sure there is always a team of talented people on hand to make sure every last well-lit hair on the model's perfectly titled head is as perfect as can be. A truly talented hairstylist can create awe-inspiring hairstyles using almost any products coupled with the right heat-styling implements and brushes. And Bumble and bumble is not the only hair-care line to show up at fashion shoots.


None of this is meant to imply that Bumble and bumble products aren't up to the task of helping you take better care of and easily style your hair. Quite the contrary: Almost all of the products can do just that, though the prices are often out of line for what you get.

Looking through Bumble and bumble's marketing materials, it's clear that they are holding fast to the fact that celebrities and models use their products. Product descriptions mention which shampoo Natalie Portman is fond of, which products clutter the bathrooms of the actresses on Sex & the City, which conditioner Donatella Versace buys in bulk, and which product all of the latest supermodels have been converted to thanks to one of B&b's stylists. This information doesn't tell you anything about whether or not a particular Bumble and bumble product is right for you, but it does attract attention. Consumers are almost always interested in what their favorite celebrity is using, ostensibly because they are in a position to demand only the best. It's not true. Celebrities and supermodels can be just as fickle as the rest of us, often professing to love a new product whenever they're profiled in a fashion magazine, or just happen to be working with a new stylist or makeup artist. These tidbits of information are fun to read, but they shouldn't help you decide which products are best for your needs. Once you read the reviews on this site you will have a much better understanding of what the Bumble and bumble products can and cannot do, and that's knowledge you can bank on!


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