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L'Oreal-owned Garnier has made a name for itself in the United States with its permanent hair color lines, Nutrisse and Lumia. In Europe, where Garnier generates three-quarters of its sales, the Fructis hair-care line has been available for some time. L'Oreal has begun a blitz of the U.S. market with ads for Garnier, with the goal of making it as much a household name as L'Oreal, Maybelline, and Lancome.
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Garnier Fructis claims to make hair five times stronger and five times smoother with its combination of fruit acids, vitamins, and sugar derivatives. Of course, the test results to prove these claims are not available to the public, so we're left to believe Garnier's statements hold true to what they discovered in side-by-side brushing/combing test with another (unnamed) shampoo and conditioner duo. The reality is that a dusting of vitamins and fruit extracts (which really just add fragrance) cannot make the hair stronger. Hair can be "fortified" with conditioners to make it less susceptible to breakage and the rigors of heat-styling damage, but it won't be any stronger than with any other conditioner.
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