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L'Oreal acquired Redken in 1995, and over the past few years their existing and new formulations have become increasingly standard and, in some cases, downright boring. When you're shopping a salon line, you should expect formulations that at least partially justify the higher prices compared to those of hair-care products sold in drug and mass market stores, though as it turns out that is rarely the case in the world of hair-care products. The number of Redken products whose special or "key benefit" ingredients are listed way after the preservatives and fragrance is staggering. Almost without exception, product after product is composed of four to six very standard ingredients, followed by preservatives and fragrance. That means the ingredients (such as the amino acid taurine) Redken touts as their unique selling points are barely present, and in all likelihood have no effect whatsoever on hair or scalp.
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Under L'Oreal's ownership, the Redken line has expanded, offering several different categories, including options for dry, color-treated, long, curly, damaged, and sun-exposed hair, to name a few. All of the product categories make claims that make them sound like the ideal solution for their intended hair type or condition, but more often than not the formulas are interchangeable (particularly for shampoos and conditioners in the sub-lines), There are some very good products, but Redken just isn't as impressive as many other salon lines, including Paul Mitchell, Bumble and bumble, and Graham Webb.
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