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Internationally popular and trend-setting, Wella is a German based company founded in 1880. Far less familiar in the United States, Wella made financial headlines in 2003 when consumer products giant Procter & Gamble acquired the brand in a two-part deal worth $5.7 billion. That's considerably more than the $4.95 billion P&G paid for Clairol in 2001, and it stands as the company's largest purchase to date. This purchase effectively makes P&G the largest hair-care company in the world. In buying Clairol, P&G also acquired their vast stable of products, and the purchase of Wella brings with that company Sebastian International, Graham Webb, and Back to BASICS. It is also rumored that the Alberto Culver Company may soon be added to the P&G ranks - unless competitor L'Oreal makes them an offer they can't refuse.
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Wella's standing in the hair-care world is well established in salons, where their array of dye and perm products are considered some of the best in the business. For shampoos, conditioners and styling products they fall far behind other lines, but now that P&G is in the picture I'm sure that will be changing over the next several years.
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